UX Strategies: Hide Add to Cart Button Shopify & More

In the dynamic world of e-commerce, user experience is paramount. Store owners continuously seek ways to tailor the shopping journey to meet specific business needs or to cater to a unique audience. Two such strategies that have gained traction among Shopify store owners are the ability to hide the Add to Cart button and requiring users to login to view price. This article delves into the reasons behind these strategies and how to implement them effectively.

Why Hide the Add to Cart Button on Shopify?

There are several reasons why a Shopify store owner might choose to hide the Add to Cart button:

  • Exclusive Products: 

    For products that are exclusive or available in limited quantities, store owners might want to control the purchasing process more closely.Membership or Subscription-Based Stores: Some stores cater exclusively to members or subscribers. Hiding the Add to Cart button ensures that only registered members can make a purchase

  • Custom Products:

    For products that require consultation or customization before purchase, it’s essential to guide the customer through a different journey than the standard Add to Cart process.

Implementing the Hide Add to Cart Button Feature

If you’re considering implementing the hide Add to Cart button Shopify feature, here’s a step-by-step guide:

  • Access Your Theme Code: 

  • From your Shopify dashboard, navigate to ‘Online Store’ and then ‘Themes’. Click on ‘Actions’ for your current theme and select ‘Edit Code’.

  • Locate the Product Template: Find the product-template.liquid file. This file controls the display of individual product pages.
  • Edit the Code: Locate the line of code that displays the Add to Cart button. It might look something like <button type=”submit” name=”add” id=”AddToCart”>. Comment out this line to hide the button.
  • Save Changes: Always remember to save any changes you make to the theme code.

Login to View Price: A Strategy for Exclusivity

Another strategy that complements the hide Add to Cart button approach is requiring users to login to view price Shopify. This strategy can be beneficial for:

    • Wholesale Stores: 

  • Businesses that offer wholesale pricing might want to keep their prices hidden from the general public or competitors.
  • Exclusive Deals: For special promotions or deals available only to registered members, this feature ensures that only those logged in can view and avail the offers.
    • Building a Membership Community: 

  • By requiring users to log in to view prices, businesses can encourage more customers to sign up, thereby building a more extensive membership base.

Setting Up the Login to View Price Feature

To set up the login to view price Shopify feature:

    • Install an App: 

  • There are several Shopify apps available that offer this functionality. Browse the Shopify App Store and choose one that fits your needs.
    • Configure the App:

  •  Once installed, configure the app settings to determine which products or collections require users to log in to view the price.
    • Customize the Message: 

  • Most apps will allow you to customize the message displayed to users. For instance, “Login to view exclusive pricing!” can be an enticing call to action.

The Psychological Impact of Hidden Prices on Consumer Behavior

Hidden prices can evoke a sense of exclusivity and curiosity among consumers. When users encounter a login to view price Shopify feature, several psychological triggers come into play:

  • Curiosity: 

The ‘unknown’ factor can pique a user’s interest, making them more likely to log in or sign up just to satisfy their curiosity about the product’s price.

  • Exclusivity: 

Hidden prices can give the impression that the product or deal is exclusive to a select group, making it more appealing to potential customers.

  • Value Perception: 

When prices are hidden, users might perceive the product as being of higher value or quality.

Potential Drawbacks or Challenges and How to Overcome Them

While the strategies of hiding the Add to Cart button and requiring login to view prices can be effective, they’re not without challenges:

  • User Frustration: Some users might find it inconvenient or intrusive to log in just to view a price.
  • Solution: Offer a seamless login or sign-up process. Ensure that the benefits of logging in (exclusive deals, member discounts) are clearly communicated.
  • Increased Bounce Rate: If users are not immediately interested or are in a hurry, they might leave the site without taking further action.
  • Solution: Use engaging call-to-action messages and ensure that the login/sign-up process is quick and straightforward.

A Deeper Dive into Technical Aspects and Best Practices

When implementing features like hide the Add to Cart button Shopify or login to view price, it’s crucial to ensure that the user experience remains smooth:

  • Mobile Responsiveness:

Ensure that the features work seamlessly on mobile devices, given the increasing number of mobile shoppers.

  • Clear Messaging: 

Clearly communicate the reasons for hidden prices or the absence of the Add to Cart button. Whether it’s exclusivity, member benefits, or custom orders, let your customers know.

  • Fast Login/Sign-Up: 

If users need to log in to view prices, the process should be as quick and hassle-free as possible. Consider integrating social media login options for faster access.

Tips for Promoting Exclusive Deals or Memberships Effectively

    • Leverage Social Media: 

  • Use platforms like Instagram or Facebook to tease exclusive deals, prompting users to visit your site and log in for more details.
    • Email Marketing: 

  • Send out newsletters highlighting the benefits of membership or exclusive deals available only to registered users.
    • Loyalty Programs: 

  • Offer loyalty points or rewards to members, further incentivizing the login process and encouraging repeat purchases.


In the competitive landscape of e-commerce, it’s crucial to adopt strategies that set your store apart. By choosing to hide the Add to Cart button Shopify or requiring users to login to view price Shopify, you can create a unique shopping experience tailored to your business needs and target audience. As always, ensure that any changes you make enhance the user experience and align with your brand’s values and goals.

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