10 Ways to Drive New Business With the Unity Platform

Organizations must design aesthetically stunning, distinctive consumer experiences if they want to succeed in today’s experience-driven, hyperconnected marketplaces. Every corporation must focus on providing meaningful customer experiences to succeed, which requires matching business strategies with consumer requirements. Innovative businesses are looking for fresh approaches to build an online presence and add additional value to their complex products using digital solutions. 

The Configuration Services Team at OST has assisted numerous businesses in transforming their marketing procedures to create new value. In order to discuss 10 creative ways that organizations might profit from deploying digital solutions utilizing the Unity platform, we got in touch with Jesse David, Kyle Jansens, Jon Vinsko, Charles Lentz, and a few more specialists.


What is unity?

In order to create interactive worlds and tools, numerous industries, including gaming, manufacturing, and architecture, use the powerful development platform Unity. Unity, for instance, may be used to create various things, including video games, cinematics, and product configurators. 

This potent cross-platform rendering engine offers an interface that enables businesses to access all the crucial tools required for 2D and 3D development in one location. Developers use Unity game development to create products that let customers manage and construct consoles, mobile devices, virtual reality platforms, web plugins, and more. 

Here are examples of how companies utilize Unity to stand out from the competition and add value for their customers.


1. Build specialized product configurators

Creating a visually interactive client experience is essential in today’s digital world. When acquiring configurable products, consumers especially need convenient, tailored experiences. In parallel, in B2C and B2B settings, there is a growing desire for products specifically made to satisfy customers’ needs. 

Businesses are speeding up the development of digital services to meet this demand as the demand for customized products continues to grow. The process for quoting, designing, and selling configurable goods is being improved and streamlined. They are becoming established in fresh online markets. And they are using digital product configurators to achieve this. 

Organizations require a reliable development platform like Unity to create a superior customer experience for complicated products to implement configurators successfully.


Businesses that are creating or updating their product configurator can gain a lot from using Unity, in particular:

  • Simple cross-platform product configuration solutions implementation
  • mighty development tools
  • Prototyping quickly
  • Iteration in real-time
  • contemporary rendering engine
  • experiences with immersive products
  • regular, cutting-edge technological updates
  • numerous options for integration
  • Possibility of developing web, VR, AR, and mobile configurators for many operating systems (such as Windows and macOS)


2. Produce digital twins for R&D and testing of IoT products.

A digital twin is a virtual depiction of a real-world counterpart that mimics the shape, state, and motion of the original object, system, or process. These data-rich solutions can be utilized for various tasks, including product monitoring, asset performance, and utilization optimization. For many industrial and Internet of Things (IoT) capable enterprises, digital twins (and the data they produce) offer an underutilized resource. 


Organizations can benefit from real-time data that employs simulation, machine learning, and more with a connected digital solution to increase the efficiency and accuracy of decision-making. Additionally, by building a digital twin of your manufacturing facility or Internet of Things device, you may perform testing in a secure environment without using actual items, which can occasionally be risky or expensive to test on.

Organizations can make use of digital twin solutions in the following ways in the Unity development environment: 

  • Operating and observing
  • Organize and improve
  • Instruction and direction
  • Build and design

Each solution provides better chances for research and development (R&D), increased efficiency, and superior decision-making skills throughout the product’s lifetime.


3. Produce Artificial Datasets for Machine Learning Methods

Every organization has data, but managing it may be challenging. Because of this, most businesses do not completely appreciate the advantages their data can offer the industry. Organizations may acquire actionable insights with clean data, automation, and relevant visualizations to support important business choices. Business leaders can find trends using statistical analysis, machine learning, and predictive modeling.

Synthetic datasets have recently assisted enterprises in reimagining data solutions by reducing the requirement for expensive and time-consuming real data acquisition. These artificial datasets can be used to train machine learning models, improve their efficacy and accuracy, and test operational or product data against real-world data to validate models. 

Businesses may speed up iteration on data studies by collaborating between synthetic data and machine learning algorithms using Unity. Organizations can build better datasets and better results as they run more (and quicker) experiments with synthetic data.


4. Develop a 3D virtual tool for marketing and sales

Organizations are creating interactive ways for customers to explore and customize products to meet and surpass their e-commerce goals. By developing an interactive planning, sales, and marketing platform that generates 3D product graphics and configurable models in a virtual environment, organizations can use Unity to promote complicated items in compelling, efficient ways. 

Companies allow clients to explore and validate concepts with realistic renderings by developing and supporting a virtual experience. The high-quality materials in this new engagement channel, which also includes visualizations, 3D configurators, digital media, movies, and more, turn it into an effective marketing and sales tool. 

5. Create Human Machine Interfaces (HMI) for Products and Machines

A human-machine interface (HMI) is a piece of hardware or software that gives a user a visual interface through which they may interact with and operate a machine, system, or other object. An organization’s operations become more transparent thanks to a well-designed HMI system, which also gives users access to real-time data about goods and equipment. Businesses may improve the HMI experience from design to deployment by seamlessly integrating development processes. Your HMI system may operate equipment and track how it works in one location by offering highly intuitive consoles.

Additional advantages of utilizing Unity for creating an HMI include:

  • increased awareness
  • Rapid User Interface Prototyping
  • increased effectiveness
  • reduction in downtime
  • greater usability


6. Develop VR Training to Boost Onboarding Procedures

The COVID-19 epidemic substantially impacted workforces and educational institutions in various ways. Organizations were forced to reconsider and modify their workplace policies. Remote work environments changed employee experiences, particularly during hiring, orientation, and training. Companies must comprehend the distinct opportunities and challenges associated with attracting, integrating, and retaining top personnel if they are to succeed with new working arrangements. 

Investigating new digital options, such as adopting augmented reality (AR) or virtual reality (VR) training settings, is one method to enhance the employee experience. The use of immersive virtual training can increase employee engagement and improve material retention. Organizations can develop and scale highly individualized training and learning resources that are accessible remotely across devices. Immersive training allows employers greater flexibility and practical ways to reduce risk, monitor success, and speed up onboarding. 


7. Implement augmented reality in construction using VisualLive.

By using technology to bring structures to life months before construction begins realistically, businesses can improve the whole building process, from design and quality assurance to facility management and more. Using Unity’s VisualLive software, construction companies may use augmented reality to create 3D visualizations that enhance collaboration and field-to-office communication. This cloud-based software enables companies to quickly import BIM or CAD models to turn them into visuals for usage with HoloLens or a mobile device while maintaining crucial data like textures, materials, and other details essential for architects on the road.


8. Simplify the space planning process for productions and events

Using the Unity program, businesses may construct space planning tools that enable users to design spaces using 3D projections, which provide outstanding layout representations. Businesses might create a virtual showroom or event experience to show buyers their whole product line without actually having the goods on hand. Manufacturers can also create distinctive animations of machines in action in a specific setting.


Read Also: Updated List of Best Web Development Companies In India 2023 – 2024


9. AR for Assisted Repair and Maintenance

The lifecycle of a product includes crucial aspects of equipment maintenance. Additionally, as things get more complicated, more problems must be fixed and maintained, but fewer specialists can handle them. Through Unity development, businesses can construct a remote assistance or maintenance solution that offers specialized expertise on-site whenever and from wherever. By connecting with professionals to receive a quicker diagnosis and fix rate, a digital solution created with Unity aids organizations in troubleshooting problems with a product. This reduces downtime and increases the amount of time and money saved for maintenance.


10. Gamification

Gamification may help firms in various ways by improving their business strategies. Businesses can, for instance, use a mobile experience or even a mobile game to advertise their brand. Businesses can use digital prizes and unlockables to gamify their online presence as a marketing tool or for current clients. Unity has exceptional graphic capabilities, excellent performance, and flexibility as one of the biggest gaming engines. Additionally, adding gamification to your goods and services will increase sales by giving customers fresh ways to engage with your sophisticated goods. 

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